diff --git a/watchlist-for-activitypub-apps.md b/watchlist-for-activitypub-apps.md
index c92afcc..a6f9a73 100644
--- a/watchlist-for-activitypub-apps.md
+++ b/watchlist-for-activitypub-apps.md
@@ -46,7 +46,7 @@
 
 #### Blog and Publishing Apps
 
-* :black_nib: [Diffu](https://mockup.diffu.social/) - an attempt at a federated Medium, aimed at hosting long form articles that easily and neatly embed other kinds of content from any fediverse platform (microblog posts, PixelFed images, PeerTube videos etc). 
+* :black_nib: [Diffu](https://mockup.diffu.social/) - an attempt at a federated Medium, aimed at hosting long form articles that easily and neatly embed other kinds of content from any fediverse platform (microblog posts, PixelFed images, PeerTube videos etc). Proposed by a French company called Befox, who attempted to crowdfund development (inspired perhaps by the success or PeerTube and Mobilizon), but didn't hit their target.
 
 * :heavy_check_mark: [Dokie.li](https://dokie.li)